Colors and Psychology in Marketing
When it comes to marketing, color is more than just decoration —it’s a powerful psychological tool that influences how customers feel, behave, and make purchasing decisions. Studies show that up to 90% of snap judgments about products are based on color alone . That’s why global brands carefully choose their brand colors to create the right emotions and drive customer action. Let’s explore how color psychology works in marketing and how you can use it effectively for your business. πΉ Why Colors Matter in Marketing First Impressions: Customers form opinions about a brand within 90 seconds—and color plays the biggest role. Emotional Triggers: Different colors evoke different emotions like trust, excitement, or luxury. Brand Recognition: Consistent use of color increases brand recognition by up to 80% . Conversions: The right color in ads, buttons, or packaging can directly impact sales and clicks. πΉ Color Psychology Breakdown π΄ Red – Excitement, Passion, ...